IPL t20 match is no more an 3hour game. It will be three & quarter game for IPL. As IPL governing body has decided to added a commercial break of seven & half minute, after 10 overs were completed.
“It is a move that is driven completely and totally by commercial objectives. It is designed purely to make even more money by selling airtime. Nobody could argue that this adds any cricketing value to the tournament or that it can be in the viewers' interest, either in the stadium or watching at home," the official said.
The seven & half minute break will be divided into 3 two half minute breaks. Out of 3 breaks to will be sold out for commercials & remaining one will show the team tactics & other stuff in the ground.
The IPL can justifiably claim that the project is well intentioned and for a good cause. And at approximately $1million per episode, it's also very lucrative. There are 118 two-and-half minute slots for sale.
Production teams have also been told that they need to fit 2000 seconds (around 33 minutes) of advertising into every match, a task described by a different member of the production team as "virtually impossible."
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